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Big idea for an integrated marketing communication campaign : Case study: Edunation's "Pathway" Product in Vietnam
(2020)
The purpose of this thesis is to figure out a big idea for an IMC campaign towards the target audience of Edunation’s “Pathway” product. The big idea will be applied in a complete integrated marketing communication campaign ...
The off-line word-of-mouth marketing for business growth : case company: Jason Limited Company
(2020)
The off-line word-of-mouth marketing, due to its natural characteristic of easily spreading information among a group of people, significantly influences a business’s operations and plays an important role in boosting ...
We-media as a marketing tool for fashion business in China : case: LingSiYaoYao Ltd.
(2020)
In the age of digitalization, fragmenting information has made the fashion industry unpredictable. Fashion brands are facing the risk of being left behind if they don’t adapt well to the internet particularly in China, ...
International digital marketing strategy : IFBB Nordic Academy
(2023)
The new digital marketing environment has increased brands’ competition on consumers’ attention, requiring different strategical approaches to marketing informed by data. Huge amounts of brand messages are daily ignored ...
How email marketing affects Vietnamese generation Z’s purchasing decisions : a survey of young generation Z consumers in Vietnam
(2021)
Since the introduction of the internet, marketing has shifted and formed a new marketing strategy called digital marketing including email marketing. Despite the dominance of search engine ads and social media ads in ...
Impact of digital marketing on consumers buying behaviors and satisfaction
(2023)
The trends of traditional marketing are evolving with the growing boom of technology. Digital marketing practices are becoming familiar to brands and businesses that are aiming to promote their products by applying digital ...
Digital marketing strategy for small and medium food & beverage (F&B) Asian businesses (coffee stores and restaurants) in Helsinki, Finland
(2024)
Due to the advancement in technology and digital tools, the role of digital marketing is of utmost importance for the growth of businesses, particularly small and medium-sized Asian Food & Beverage (F&B) businesses in ...
Carbon neutrality as a marketing asset for sports organizations : case study Lahti Pelicans
(2024)
The purpose of the thesis was to provide information on how Lahti Pelicans’ fans, corporate clients, and partners value the carbon neutrality that has been included in Pelican's operations. The thesis aimed to provide the ...
Analysis of social media influencer marketing in the beauty industry
(2024)
This thesis investigates the impact of influencer marketing on consumer behavior in the beauty industry, with a special focus on Generation Z customers. The main objectives of the study are understanding the role of ...








